This week, PopConversation Writer, Herman talks to Co-Founder of Veira, Wey Ling, about the ladies, their carriers and creating designer bags. We also find out if women can ever have too many things in which to store their other stuff in.
About Viera
Veira is an independent designer's bag label established in Singapore's Young Designer Incubation Project (Parco Next Next) by local entrepreneurs Wey Ling and Teck Chew. The young brand has significant online retail presence and they're featured on New York based independent fashion community (Fashion Stake) & London based designers marketplace (Boticca).
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---Start of Conversation---
Fashionista Herman: Hi Veira! I heart all manner of leather and canvas products in which I can put my stuff into ☺. Just last week, I bought the prettiest pouch so that I’d have a place to store my iPhone. I then got myself a clutch to put my pouch into, and a big tote bag in which to carry my clutch. I get a lot of missed calls ☹
Bag-pocalypse, this scene is commonplace in a lady's bedroom
What’s this affliction that I’m suffering from? Is it curable and am I alone in this?
Veira: “Get out!” I mean get your iPhone out of seclusion. It is really relatable that one likes to buy all the prettiest pouches to store our belongings. However, to be using all of them at once is what I would consider an ‘overcrowding issue’. Each piece is functional on its own and collectively some may or may not be conflicting.
Totally curable. Personally, I would recommend a bag organizer to go with large tote bags. It is a practical solution that can never go wrong. I love how it will keep the bag spick and span even though I like having 1001 items contained. As for the pouch and clutch, I would suggest using them separately i.e. pouch for lunch break and clutch for evening dates.
Example of a bag organiser
Fashionista Herman: I’m really quite the adventurous person. I love to discover new places to shop and new brands to experience. I’ve been told that I have a characteristically distinct taste and I’m very different from all the other women in Singapore. My favourite haunts are Orchard Road and Somerset, and I love visiting Louis Vuitton, Prada and Gucci. I saw a few ladies on the train who were carrying the same bag as me and I’m really proud to have inspired them to find their own individual styles.
Veira: Say no to fashion sameness! Bags are not merely considered as functional items that help ladies carry their necessary belongings around but it is also a significant preference in succeeding the best fashion style they desire. While it is indeed commendable to succeed your own style by using common brands that everyone else for e.g. those ladies on the train use, as an individual we can set ourselves apart from the crowd. Independent labels offer distinct designs with a meaningful story behind every piece. If you want to invest in another piece this season, choose independent label and be adventurous!
Veira Campaign for Fall 2011 collection
Fashionista Herman: I’m pretty skilled in the art of consumption and I have many years of experience in the discipline of spending money. I’m able to use my feelings and emotions to tell you whether your bags speak out to me and whether I’d buy them. When can I start work for you and how much will you pay me?
Veira: Anytime, Herman. Apart from skilful consumption habit and emotional judgement, one needs to be armed with a strong mix of passion, perseverance and commitment. Well, you will also need to spend tremendous amount of time and effort in making sure that every step of our design-to-production process is achieved correctly.
Veira's research and conceptualization
We can do late night suppers and burn midnight oil together. And while we are enjoying that, we also have to constantly learn about the ever changing landscapes of retail business. So, do you think you are still up for it? ☺
---End of Conversation---
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---Image Credits---
http://chensijia.blogspot.com/
http://www.lugmaxbags.com/
