Rory Sutherland is the Vice-Chairman of Ogilvy & Mather UK, one of the largest marketing communications companies in the world. In his latest TED talk, he argues that the actual circumstances of our lives may matter less than how we actually perceive it to be. Rory Sutherland is a charismatic speaker and he peppers his talk with witty analogies and thought provoking propositions.
We too often forget
- Things are not what they are; they are what we think they are
- Things are what we compare them to
- Yet we make psychology subordinate to everything else
- Psychological value is often the best kind
His experience in the advertising and marketing industry spans over 2 decades, from 1988 till the present. Rory's wealth of experience lends him credibility and authority over subject matter related to marketing and behavioural economics. Another notable and related talk from Rory would be his earlier speech back in 2009 titled 'Life lessons from an ad man', in which he recounts a funny story about how Ogilvy successfully rebranded a square shaped cereal into diamond shape by simply turning rotating it slightly.
Watch his talk and share your thoughts and feedback with us!
By Herman Soh