This is an open letter to artists, singers, writers and all other individuals who produce content for an audience.
Hi readers, I've been getting quite a number of requests by people and groups who write in to me asking to be featured on PopConversation - first things first, thank you for taking the time to compose the message (this excludes those who use generic template solicitation letters); secondly, I would like to apologize if I never got around to replying you - I'm busy, PopConversation is a blog that I write for after I finish my 9-6.
I'm writing this article in hopes that I'll be able to help you out - to aid you in creating content that more people will want to see, and to promote your works online more effectively to a larger audience - I'll provide you practical advise and pointers that I've learnt along the way in my efforts to grow PopConversation, through my experience with personalities in the entertainment industry and my background in marketing.
Of course it goes without saying that if your goal of producing content or performing isn't to get as many relevant people to look at it, then you can skip this article altogether - but then again, I never really believed the people who say that, I feel that
everyone wants to be recognized for the good work that they do, but to each their own. Oh yeah, if you're only hear to read stories and watch videos, you'd find something here that you'd be able to apply to the other aspects of your life too, be it work or your hobby, so read on!
Audience-Centric Content
Ever since I made the decision to focus on writing about the subject him/her/itself and making it as interesting as possible for the mainstream audiences to read (I call it Pop-Writing, no prize for guessing how the term came about), I've seen a significant improvement in my site's traffic. When I first started blogging, I was rather fixated on getting my mug, name or brand out there alongside everything that I did or produced - there's nothing wrong with it except most of the time - if you're just starting out on something (perhaps a blog about food or a contemporary dance performance) - people don't really care who you are, what you do, or what you think about things - this is due to the following reasons (I'll only list one of them in this article) -
You're Not Established
More specifically, it means that you have yet to make a name for yourself in that particular area of expertise - people are not familiar with what you do and they don't trust you to give them a reliable answer/solution (think blog review) or satisfactory product (in this case, it might be a painting, or a song). I could go in depth as to why this is so but the short answer would be that many
people are overloaded with information and at the same time, they're starved for time - it's much more convenient and efficient for them to fall back onto personalities or brands that they already know or trust.
It wouldn't be much of a guide if I only pointed out what you or your friends could be doing better - if you want to build a reputation for yourself or be readily associated with a particular discipline or area of expertise - you'll have to establish authority. You go about that in several ways -